The ASB Bank uniform is a professional and modern wardrobe that is worn by customer-facing teams across New Zealand.
It was designed in collaboration with Kiwi designer Maaike and Belgravia Apparel to showcase ASB’s shared value of Kāpuia (being united).
What is the ASB Bank uniform?
The uniform features a variety of pieces that are both stylish and comfortable, including:
- The Penny Skirt: This skirt is named after the penny bank accounts that ASB offered its youngest customers in 1875. It is a versatile piece that can be dressed up or down, and is made from a sustainable blend of cotton and polyester.
- The Kashin Jersey: This jersey is named after ASB’s famous elephant Kashin who arrived at Auckland Zoo in 1971. It is a relaxed and comfortable piece that is perfect for everyday wear. It is made from a soft and breathable cotton fabric.
- The ASB Blazer: This blazer is a classic and timeless piece that adds a touch of sophistication to any outfit. It is made from a high-quality wool blend and features ASB’s signature logo on the chest.
Why does ASB have a uniform?
There are many reasons why ASB has a uniform. First and foremost, it helps to create a sense of unity and professionalism among the customer-facing team.
When everyone is wearing the same uniform, it creates a sense of cohesion and belonging. This can be especially beneficial for new employees, as it helps them to feel more welcome and included.
Second, the uniform helps to promote ASB’s brand identity. The uniform is designed to be both stylish and professional, and it reflects ASB’s values of innovation, integrity, and customer service.
Third, the uniform helps to protect ASB employees. The uniform is made from high-quality materials that are durable and easy to clean.
This helps to protect employees from spills, dirt, and other hazards. The uniform also features reflective accents to improve visibility in low-light conditions.
The ASB Bank uniform is a symbol of unity, professionalism, and brand awareness. It is a well-designed and functional uniform that provides many benefits to both employees and customers.